WireBear Launches THE DOG on the App Store

Available as a Download on the App Store

November 11, 2010 - WireBear, the leader in smartphone application development for the iPhone and other smartphones, 4Kids Entertainment (www.4kidsentertainment.com) and Artlist, Inc., the owner of Artlist Collection: THE DOG (www.thedog-clubs.com), today announced that THE DOG is now available for the iPhone™ and iPod touch® devices and may be downloaded from the App Store or by using iTunes®.

The iPhone application contains over 450 photos of 92 different breeds from Artlist’s exclusive collection of unique photographs of dogs. Each breed comes with a full description and provides an extensive series of ratings covering such key ownership facts as dog size, coat length, grooming, indoor activity, exercise needed, shedding, ease of training, stranger anxiety, child friendliness, experience required and likelihood of causing an allergic response, along with as many as ten additional considerations for unique breed characteristics.

The cutting edge application allows for marking favorites, has a state of the art search feature and contains innovative sorting that allows grouping of the dogs in 13 different categories. THE DOG has several pictures of each breed that can be saved to the user’s album, emailed to a friend or copied to the clipboard to be used in picture messaging or in other apps.

Beginning today, THE DOG iPhone App is available as a download on the App Store.

"WireBear is excited to get the chance to work with both 4Kids Entertainment and the Artlist on THE DOG”, said Dan Gump, Director of Client Services for WireBear. "The app is perfect for dog and animal lovers, kids, photo enthusiasts, breeders or for people looking for a dog!”

“This new application represents the kind of 21st century resource dog owners demand,” said Alyssa Tucker, Senior Vice President, Licensing, 4Kids Entertainment. “Providing consumers with the key facts will help them make the best decisions when adding a new pet to their lives.”

“What better way to assist dog lovers than to let them tap into our unparalleled archive of imagery by using this new technological resource”, said Shuji Kishihara CEO, Artlist, Inc. “The better informed the public becomes, the more successful and long-lasting their relationships will be with their beloved four-legged friends.

About WireBear
WireBear is a smartphone application development company that provides expertise and development for the iPhone and other smartphones. WireBear specializes in development, distribution, marketing, advertising and training on apps for numerous smartphone platforms. WireBear is privately held with headquarters in the United States. For more information, please visit www.wirebear.com.

About 4Kids Entertainment
With U.S. headquarters in New York City, regional offices for its trading card business in San Diego, California and international offices in London, 4Kids Entertainment, Inc. (KIDE.PK) is a global organization devoted to the creation, development, production, broadcasting, distribution, licensing and manufacturing of children’s entertainment products.

Through its wholly owned subsidiaries, 4Kids produces and distributes animated television series and films for the domestic and international television and home video markets, licenses merchandising rights worldwide to 4Kids’ owned or represented properties and operates websites in support of 4Kids’ owned or represented properties. Through its majority owned trading card company and website, 4Kids produces and markets collectible trading card games. Additionally, the Company programs and sells the national advertising time in TheCW4Kids five-hour Saturday morning block on The CW Television Network.

Additional information is available on the www.4kidsentertainment.com corporate Website and at the www.4kids.tv game station site.

Artlist Collection: THE DOG
From Artlist Collection comes The Dog, the highly successful animal photography franchise from Japan. This heart-tugging collection consists of over 100,000 images of furry little critters photographed at unique angles using a fish-eye lens creates a “strange ratio” adorably enhanced image.

The Dog began as a popular line of calendars and postcard books. Since its launch in 2000, The Dog has expanded into hundreds of products and has had over $400 million in sales and continues its longstanding partnership with McDonalds. Additional information is available at www.thedog-clubs.com.